+ the expertise and experience of her network partner
Isabelle Hansen (M.A.)
Managing Director
Europe Asia Business Services
+ German/French mother tongues
+ English and Chinesefluent
Her advantage: broad, long-term & hands-on experience in...
advising companies in their market entry and company expansion to Asia with special focus on PRC (China Desk) and vice versa assisting companies in their
expansion to Europe
strategic and operational Marketing such as Direct Marketing, Media and Professional Services Marketing
implementing strategies and measures in the business expansion in China, Taiwan, Hong Kong and South Korea (numerous on-site projects)
managing China operations and working closely with local management and teams
over 25 years of solid China and Asia track record through studies and work in China, Taiwan, Hong Kong and South Korea
travelling in Laos, Cambodia, Myanmar, Thailand, Vietnam, Malaysia etc.
Worked as
Management Consultant in a big5 Management Consulting group (EMEA and Asia)
Senior Marketing Manager in the International Marketing Asia division for a leading multi-channel company
Business & Strategy Director Asia at the International Magazine Division of Europe’s largest publishing and media group
Vice President Marketing and Business Development in China’s leading Women’s Magazine Publisher, a Chinese Media-Joint Venture
as Head of Trend Consulting in the oldest German trend research & advisory company