Selected Key Note Speeches & Workshops

china business, china time, china trainings und vorträge

Sales Workshop "Emotional Shopping Experiences for the wealthy Chinese coming to Germany and Europe"

Foto: istock
Foto: istock

China Time 2014:


For sales manager and sales clerks of high-end Western brand-name products and retailers aiming at increasing their sales to Chinese business man and travelers in Germany by improving their contact to the comply with the needs of this fast rising wealthy target group.    


Full Day Open Workshop on 11th November 2014 by an experienced strategic marketing & sales trainer tandem, a cooperation of Europe Asia Business Services with Xin Yang, China Business Solution.


Business Workshop "Managing Technology Projects with China"

Foto: istock
Foto: istock

For project, quality and production manager who are working with Chinese suppliers in the technological and production level.  Workshop learnings are transferable to other fields in the capital goods industry.


Full Day Open Workshop on 13th November 2014 by an experienced  trainer tandems with hands-on China experience.

"China is different - is China different?"

Values, Change, Trends and Perspectives.
Foto: Corbis


Preparatory meeting of a trip to China for German entrepreneurs in October 2014



VDI Verein Deutscher Ingenieure

Arbeitskreis Betriebswirtschaft, Management und Vertrieb (AK BMV)

Hamburger Bezirksverein in October 2013



China Time Business Workshop Konsum & Fettnäpfchen süß-sauer

"Consumption & sweat-sour blunders"

China Times Business Workshop

China Times 2012:


Half day workshop about the eating and consumption preferences in a changing China with a rising middle class. Practical experiences on the business etiquette of dining in a Chinese restaurant. August 8, 2012





"Do all Chinese eat rice?"

Do all Chinese eat rice? Insights in eating & consumption behaviour and changes

About changes in consumption trends of Chinese with a retail store check.


Seminar for Food Industry / WTSH (Wirtschaftsförderung und Technologietransfer Schleswig-Holstein / Business Development and Technology Transfer Corporation of Schleswig-Holstein), Neumünster Mai 16, 2012





"Marketing, sales and business expansion to China. Practical experiences"

China marketing, sales & business development

DDIM Northern Germany Regional Meeting in Hamburg (Dachgesellschaft Deutscher Interim Manager / Association of German Interim Managers), March 22, 2012


Further lectures

Held speeches and lectures about structuring investments of the market entry and business expansion to China e.g. Management Circle, I.I.R. Asia Congress and at the quarterly KPMG client seminar "Production in China"